p2- Hispanic Reach 2011, The Premiere Hispanic Marketing Executive Summit

Hispanic Reach 2011, The Premiere Hispanic Marketing Executive Summit – June 22-23, 2011 in Dallas, TX “While the numbers are supportive for using online mediums when developing US Hispanic marketing communications campaigns, research has found significant differences in Social Media use across different segments of the US Hispanic population”. Keys to Integrating Social and Online Marketing to Drive Measurable ROI in Hispanic-Focused Campaigns “Hispanics and Latinos are the fastest growing users of the Internet”. Join Ederick Lopez from Bluestem Brands and Terry Soto ; President and CEO for About Marketing Solutions for a dynamic and interactive workgroup session to discuss the how companies leverage ROI-based marketing plans to increase the Hispanic market share on social and online platforms; discuss the challenges marketers face in the social and online Hispanic channel; explore strategies, creative expressions and program executions that go on behind the scenes of Hispanic online and social media campaigns. Jorge Ortega, managing partner at Newlink America will moderate the interactive workgroup. We look forward to your participation with this event, part of Newlink Conversations: Dialogue, Debate and Discovery with experts on the Hispanic market and live on NewTV, our exclusive web channel. Ederick Lopez Director of Multicultural Marketing Bluestem Brands Ederick Lokpez is Director of Multicultural Marketing at Bluestem Brands, Inc. a multi-brand retailer …